Salesforce Marketing Cloud Vs Pardot: Key Difference
4 min readPosted on July 06, 2023
Salesforce Marketing Cloud and Salesforce Pardot are two popular Customer Relationship Management (CRM) tools offered by Salesforce. Both platforms are designed to help businesses connect with their customers and manage marketing campaigns, but they have different features and target different market segments.
Understanding the key differences between Salesforce Marketing Cloud and Salesforce Pardot is crucial in making an informed decision about which platform to use for your business.
WHAT IS SALESFORCE MARKETING CLOUD?
Salesforce Marketing Cloud is a comprehensive marketing automation platform that provides a variety of tools to marketers to engage with customers, personalize their preferences, and track the results of the campaigns.
It offers features such as email campaigns, social media marketing, mobile marketing, data management, and analytics.
This platform is designed for large enterprises and provides a scalable solution for marketers to manage their entire marketing efforts in one place.
FEATURES THAT SALESFORCE MARKETING CLOUD OFFERS
• Customized user experience through Artificial Intelligence so that your product reaches its target audience.
• Real-time analysis and insights provide you the benefit of tracking the interactions and hence revaluating marketing strategies and updating them accordingly.
• Tracking a customer’s activity across your website can give you a better view of their needs and wants hence you can provide a better recommendation. This ensures lead generation and conversion.
WHAT IS SALESFORCE PARDOT?
Salesforce Pardot is a B2B marketing platform that is specifically designed to help businesses generate leads, nurture them, and ultimately convert them into customers.
It offers features such as lead management, lead scoring, email marketing and landing pages.
The platform is targeted towards small and mid-sized businesses and provides a more streamlined solution for B2B marketers who are looking to automate their lead generation process.
FEATURES THAT SALESFORCE PARDOT OFFERS
• Capture the leads and provide the best targeted personal content to each potential customer through different channels i.e. website, emails, etc.
• With understanding, the interests of potential buyers create a journey for them to process through to ensure the quick transition from lead to customer.
• Track the engagement by setting up different indications with the help of Pardot consultancy on your business’s website like newsletter subscriptions, e-books, etc.
• Pardot help you engage them with relevant content to keep the lead alive for future conversion possibility.
SALESFORCE MARKETING CLOUD V/S PARDOT: KEY DIFFERENCES
Target Market:
Salesforce Marketing Cloud is designed for large businesses and provides a scalable solution for marketers looking to manage their efforts all at one place.
On the other hand, Salesforce Pardot is targeted towards small to mid-sized business provides a more streamlined solution for B2B marketers who are looking to automate their lead generation process.
Features:
Salesforce Marketing Cloud provides a large amount of marketing automation tools including email marketing, mobile marketing, analytics etc.
Salesforce Pardot, on the other hand, focuses more on lead generation and provides features such as lead management, lead scoring, email marketing and landing pages.
Pricing:
Salesforce Marketing Cloud is more expensive than Salesforce Pardot as it is more comprehensive solution and includes a wider range of features.
Salesforce Pardot, on the other hand, is more affordable and is designed for small to mid-sized businesses which are looking for a cost-effective solution for automating their lead generation process.
Integration:
Both Salesforce Pardot and Marketing Cloud provide integration with other Salesforce products such as Salesforce Sales Cloud and Salesforce Service Cloud.
This allows for a seamless flow of data between the platforms and provides marketers with a unified view of their customers.
Reporting and Analytics:
Both platforms offer robust reporting and analytics capabilities that allow marketers to track their marketing performance and make data-driven decisions.
In conclusion, both Salesforce Marketing Cloud and Salesforce Pardot are powerful marketing automation platforms that can help businesses connect with their customers and manage their marketing campaigns. However, they are designed for different market segments and offer different features, making it important to choose the right platform for your business. If you’re a large enterprise looking for a comprehensive marketing solution, Salesforce Marketing Cloud is a good choice. If you’re a small to mid-sized business looking for a cost-effective solution for automating your lead generation process, Salesforce Pardot is a good choice.
