14 Benefits of Salesforce: Why It’s the Best CRM for Your Business?
5 min readPosted on July 06, 2023
It is a known fact that Salesforce and its services are the best in the market. The features that stand out, third-party tools, its ability to integrate with other platforms make it the most chosen CRM platforms out there.
Let us take a look on what other features makes it the #1 CRM platform in the world.
ACCESSIBILITY
The convenience of Salesforce being able to be operated from anywhere as it provides the functionality of running on mobile phones makes it easier for the personnel to be connected to the customers at all time. There may be the times when the officials are travelling or unable to come to office for some other reasons and hence they are able to stay updated at all times.
INCREASED REVENUE
Salesforce eliminates the need of manual storing and sorting of data hence saving their productive time and its feature of automation as explained above save them from repetitive tasks.
The productivity of the personnel is increased hence driving greater revenue and resulting in the expansion of the business.
ACCOUNT MANAGEMENT
Salesforce provides the benefit of managing the accounts of each customer separately and segregation of the accounts according to the needs of the staff.
They are able to store the information about the customers like, their name, purchase history with the business, past interactions, etc. at one single place under accounts.
IMPROVED TEAM COLLABORATION
Salesforce enables smooth collaboration between the teams of an organization as it enables communication channels. Hence different departments like sales, service and marketing can work together.
For example, marketing department can impose new marketing and sales strategies, let the sales reps know and they will follow the same, effective immediately.
REPORT GENERATION ON DASHBOARD
Salesforce collects and make use of the consumer data in many ways. Apart from keeping the personnel updated on the history of every customer, it generates reports and insights determining the performance of the business in a particular period of time and simultaneously makes you aware of the trends in the business, increase or decrease in revenue, and the marketing team can revamp the strategies according to that report.
AUTOMATION
Salesforce is known for its feature of automation where it streamlines the workflow by automating the repetitive tasks that the staff has to perform on a daily basis.
This saves personnel from wasting their productive hours and actually utilizes them towards achieving their personal target and organizational goal.
TRACKING CUSTOMER ACITIVTY
Salesforce Marketing Cloud provides the feature of tracking customer activity across different platforms to know about their interest and requirements and keep record of this data in the form of reports to provide the business and help it to form informed decisions.
ANALYTICS AND INSIGHTS
The report on the customer activity tracking help produce analytics that shows customer’s transaction history, their preferences all at one place and hence helps the business to form marketing strategies and campaigns that are customized personally according to each customer’s needs and want.
EINSTEIN
Sales Cloud Einstein is an additional Salesforce Sales Cloud feature that uses AI to identify and analyze your data and make recommendations based on that analysis.
Hence with its implementation we enable your team to work on the best opportunities and processes to achieve maximum results.
DATA MANAGEMENT AND SECURITY
Data and its management are the most crucial part of running an organization smoothly; it should be managed in such a way that it is not lost or corrupted, or stolen through malwares and viruses.
Salesforce ensures accurate segregation of data and obstacle-free management.
DATA SYNCING
Data Syncing refers to combining or merging the data from different Salesforce and simultaneously deleting or eliminating data which is duplicate and have no original root source.
LIVE CHAT AND OMNICHANNEL ROUTING
Salesforce Service Cloud and Salesforce Sales Cloud mainly specialize in providing the feature of Live Chat, i.e., interacting with customers on real-time.
Whenever a customer is online and wants to talk to a sales or service agent, based on the requirements of the customers gathered with the help of the chat-bot, a qualified personnel who is ready and available is assigned that customer to provide good user experience. This is known as Omnichannel routing.
APP BUILDING
Salesforce force.com provides the users a platform to create and deploy their apps. AppExhange enables them to either choose from a wide variety of tools already available on the platform or create custom apps and tools to meet the demands of the business they are working with.
INTEGRATION
Salesforce can be integrated or merged with other CRM platforms that a business might be operating on to ensure smooth customer experience; and data at one place for the service agents.
EASY COMPREHENSION
While a business becomes onboard with Salesforce the members of an organization that are directly affected by it, are provided training of the working of the CRM, which makes Salesforce an easy to comprehend software.
KNOWLEDGE PORTAL
Salesforce service cloud provides the feature of creating a knowledge portal which stores the data needed by the personnel from time to time, so that they don’t have to waste their time in searching for the information from piles of data.
In conclusion, Salesforce is a powerful CRM platform that offers numerous benefits for businesses of all sizes. With its cloud-based architecture, it enables organizations to streamline their sales, customer service, and marketing processes, resulting in improved efficiency, increased productivity, and higher customer satisfaction. The platform’s customizable nature, combined with its vast ecosystem of integrated solutions, ensures that businesses can tailor it to their specific needs. In addition, Salesforce provides robust data analytics and reporting capabilities that help organizations make data-driven decisions. With its user-friendly interface, extensive resources, and active community of users, Salesforce is an excellent choice for businesses looking to enhance their sales, customer service, and marketing efforts.
